Our Leadership Team

Charlotte Smith

Chief Executive Officer

Charlotte is an esteemed operational and strategic CEO with an extensive career spanning over 25 years in the care sector.

With a profound commitment to enhancing lives, Charlotte's journey has been marked by invaluable experiences and a passion for making a positive impact. Her dedication has been centred on promoting exceptional care, and she considers it a privilege to have collaborated with remarkable individuals, witnessing profound transformations and remarkable outcomes for those requiring support.

Charlotte's leadership is distinguished by her unwavering dedication to advocating for and elevating the standards of care, ensuring that every individual receives the compassion, respect and support they deserve.

Paul Carter

Chief Commercial Director

Paul is an accomplished strategist and entrepreneur with a distinguished career in financial services and health care. His expertise in market analysis and acquisition led to the inception of the Blue Ribbon Healthcare Group in 2016. Paul’s leadership in managing the Group’s strategic property acquisitions and development oversight has established the Group as a premier specialist care provider in the North West.

Tanja Willis

Chief Financial Officer

Tanja has over 25 years of finance experience and is a well-rounded and successful board level executive who has amassed a wealth of experience as a CFO of PE backed businesses, private companies, listed companies and Employee Ownerships.

Tanja is a successful commercial business leader with significant experience in developing and executing financial business strategies for entrepreneurial businesses to drive sustainable growth plans.  She has worked in several industries including renewable energy, leisure, manufacturing and healthcare.  

Tanja has chosen to continue her career in Adult Social Care as undoubtably the best thing about the sector is the fact that you are helping people every single day, whilst making a positive impact on their lives.  She has specifically chosen to work with Blue Ribbon as BR does not just provide a generic experience for service users but delivers a very person-centred service tailored to each individual enhancing their everyday lives.  

Samantha Poole

Finance Director

Sam brings a wealth of financial expertise accumulated over a remarkable career spanning more than 25 years across diverse industries such as manufacturing and financial services.  

Witnessing firsthand the profound impact that Blue Ribbon consistently delivers to enhance the lives of individuals under their care left an incredible mark on Sam.  Since joining Blue Ribbon in April 2022 Sam has immersed herself into the care sector and is captivated by the ability to offer transformational care in changing the lives of the people we support. 

The sight of individuals integrating into the community, acquiring new skills, and gaining the confidence to embrace greater independence has impressed Sam.  Her dedication to supporting the financial aspects of Blue Ribbon reflects in her belief in our mission to create tangible, positive change in people’s lives.

Sean Dolman

Head of Recruitment

Sean embarked on this professional journey in Health and Social Care and Human Resources as an Apprentice Office Administrator in one of the of UK’s prominent Learning and Disability service providers. 

Demonstrating unwavering dedication, he devoted 12 years to this provider, ascending through various HR roles from HR Advisor to HR Business Partner, exampling his commitment to personal growth and expertise in the field.  His career expanded further as he moved into a pivotal role as a HR Project Manager collaborating with the M&A team to lead the HR aspects of several significant acquisitions.   Subsequently, Sean has strengthened his skills and experience by working as Head of Resourcing and Development in a nationwide Elderly Care provider. 

He joins Blue Ribbon leading on change management initiatives and driving strategic improvements to enhance the well-being and outcomes of the individuals under Blue Ribbons care.  Sean is in pursuit of delivering person-centred support and care to those in need, reflecting his commitment to upholding change within the care sector.

Our Backstage Heros

Amy DeBlasio

HR Advisor

Amy is a dedicated HR professional with a passion for people.

Before joining Blue Ribbon, she gained valuable experience in HR within the education sector for approximately 18 months. Prior to that role, she worked for the Prison Service where she delivered offending behavior programs to groups of male offenders. Whilst her journey into the care sector was somewhat unexpected, her passion for assisting others has always been her driving force.

Working in the HR department at Blue Ribbon, she is deeply committed to ensuring that the care delivered to the people we support, is of the highest quality and achieves the desired outcomes. Amy believes that now is an exceptionally exciting time to be part of the Blue Ribbon team. The opportunities for personal and professional development, coupled with the planned growth of the business fill her with gratitude and anticipation.

Outside of work, Amy enjoys cooking and spending quality time with her family and friends. She has a penchant for crime series and Netflix shows.

Sara Robustelli Della Cuna

HR and Recruitment Administrator

Sara is our esteemed HR and Recruitment Administrator at Blue Ribbon, joining us in 2022.

With finesse and dedication, Sara is a wonderful ambassador for our organisation, effortlessly managing the intricacies of compliance and onboarding as well as life-cycle checks. Sara brings a wealth of experience and expertise to her role, ensuring that every new team member’s journey is smooth and seamless.

Before joining Blue Ribbon, Sara studied History and Human Resources at University and worked in Administration and service roles. Sara has meticulous attention to detail, is dedicated in managing the complexities of HR Administration and her proactive approach makes her an invaluable asset to the People Team. Sara is committed to upholding the highest standards of compliance, ensuring that Blue Ribbon operates with integrity and adheres to regulations. She ensures a welcoming and inclusive environment where everyone feels valued and supported.

Jade Avison

Business Support Officer

Jade takes pride in her exceptional organisational skills, navigating life with meticulous planning and a keen eye for detail.

Whether its structuring her time effectively or maintaining orderly spaces, she thrives on bringing order to Blue Ribbon. Jade has worked in various roles throughout her career spanning from customer service to contract support until finding her niche when she joined Blue Ribbon in 2023.

Jades decision to work for Blue Ribbon stems from the alignment of its values with her own, the opportunities for professional growth and its positive work culture. Combining all this with the outstanding care Blue Ribbon provides to individuals who use their services. Jade believes that no stone is left unturned in our endeavors to strive to deliver the highest standard of care for those in need and its that mentality that resonates with her. She enjoys working in the care sector and gets great fulfillment from helping others and making a positive impact contributing to the people we supports well-being. Outside of work, she has a deep passion for the great outdoors and enjoys walking, sight seeing and spending time at the beach.